In-depth interviews

In-depth interviews are one of the methods of qualitative research, consisting of a face-to-face interview with the respondent. This allows for an accurate and reliable opinion of the respondent, which is not always possible in group interviews, where the response can be influenced by the group. The technique of conducting an in-depth interview can be structured, where respondents answer the same questions, or semi-structured, with a pool of starting questions, but allowing for questions that arise as a result of the interview.

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