Service Design and UX in clinical trials
HumanBehindEveryNumber is a Service Design and UX research project for KCR CRO. The goal was to learn about the experiences of patients participating in clinical trials and to look at the trials themselves as a service that can be improved.
More than Service Design
We've done more than Service Design. We implemented a content, multimedia and strategic project for the client. We conducted in-depth interviews and workshops in five countries. Thanks to us, over 100 videos have been made, as well as a YouTube channel, and visual identification, along with an online platform presenting the results and course of the project. As a result of these efforts, our client established a foundation in Boston under this name. The Foundation is currently continuing to study patient experiences.
This is the vision of clinical trials of the future
We looked at clinical trial as a service and the patient as a client. This allowed us to fully map the patient's path during the clinical trial and understand their emotions at each stage of the process.
#HumanBehindEveryNumber is addressed to organizations interested in clinical research: pharmaceutical and biopharmaceutical companies, and CROs, as well as patients who are the main participants in the process of creating and marketing new drugs.
Recognized by the clinical research industry
The project was a complex undertaking in terms of logistics, patient and expert recruitment, video production and design.
5
countries
3
workshops
25
respondents and experts
6
therapeutic areas
50
stories in the platform
50+
team members involved
2
iF Design Award 2018 Awwwwards.com
20+
publications in international trade press
The best experts
We recruited valued experts from the clinical research trial industry to participate in the project - Prof. Michael Gibson from Harvard Medical School, Douglas Reichgott from Tufts Medical Center, Ellyn Getz from The Center for Information and Study on Clinical Research Participation (CISCRP).
Patient's path
Together with patients, we recreated the path of a patient participating in a clinical trial.
Ethnographic research
We demonstrated the specificity of individual countries and the way patients think about clinical trials.
Patient's emotions
We learned about and mapped the patients' emotions at every stage of the clinical trial.
Process optimization
What does this mean in practice? A faster start of the next phase of a clinical trial. Shortening the time for a medical product to enter the market. Positive relations between doctors and patients.
Visual communication
We designed the project visual identification system of the project based on video content.
Typography
Heading
Paragraph
Color palette
Video platform
We created an online video platform to present the project's progress and results using AWS Cloud technology. The website has become the basis for the Foundation's website.
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average platform loading time in Great Britain, Switzerland and Canada.
