UX Design + UI Design = Love
The best goal for your business is to ensure that your customers fall in love with your product.
Every one of us uses digital products almost every instant of the day. We press a button and have a taxi waiting for us in 5 minutes, or we press another button and a door opens. And as our phones become increasingly about management and payment and less about phone calls, it is becoming more difficult to surprise users or even meet their expectations. And it is growing ever harder to surpass the competition. The race is now on in UX and UI design.
UX and UI Design is a set of design activities and methods focused on the hidden and explicit needs of users, which builds on their experience when they use a digital product.
Make the customer fall in love with your product.