Customer journey

In the Customer Journey method, the company must put itself in the role of its customer. This change of perspective allows the steps taken by the business to be analysed in terms of their value or usefulness for the customers/users who interact with their product or service. The information gathered during the customer path mapping is extremely useful in the process of optimizing a given service, detecting errors or problems, and thus significantly improving the customer experience during the purchasing process. Tools for comfortable navigation in this method are offered by Salesforce.

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