Rebranding of a legal startup -

Can a legal service have feelings?

Rebranding of a legal startup - - image 1

A new view on compensation

Hand in hand with the business owners we created a new service in the market, developed customer service processes, automated and improved procedures. The company launched its service with an immediate MVP to the market, and the subsequent service development process was conducted and tested 'live'. Within a year, the company had recovered its first million for passengers and decided to move to the next stage of its development - to create a recognizable brand in the airline compensation market. We undertook a rebranding of the brand.

Rebranding of a legal startup - - image 2

Legal service is about trust, but emotions should not be forgotten

Any legal service is based on the client's emotions, including their fears. Obtaining airline compensation is an emergency need, arising from the situation, and the decision to use the service is made under the influence of negative emotions. At the time of the incident, emotions run high and the passenger's motivation is at its highest.

This made us aware of two things. Firstly, we should be as accessible as possible to the customer, and secondly, rather than being another law firm, we should show empathy to the customer from the outset - from the very first "hello" - and support them right through to the end.

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Typography 1
Typography 2

Brand colors

RGB: 255 / 236 / 53
HEX: #FFF272
RGB: 255 / 242 / 114
RGB: 255 / 242 / 154
RGB: 255 / 251 / 215
Dark grey
HEX: #4A545B
RGB: 74 / 84 / 91
HEX: #80878C
RGB: 126 / 134 / 137
RGB: 178 / 182 / 183
RGB: 222 / 223 / 225
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Website design

We have developed the concept of a new website, which we consistently developed with a web application for handling reports of injured passengers.

Website design - image


Working purely on commission, has recovered more than 7.6 mln PLN for its customers, who have never incurred either risk or cost. It currently has a presence throughout Poland and plans to expand into other markets with its new identity.

Business cards

To summarize the work on identity, we have done:

  • Context analysis
  • Customer insight
  • Brand positioning
  • Visual identity of the brand
  • Visual and verbal language of the brand
  • UX Design and Web Design
  • Inquiry forms
  • Copywriting
  • Social media
  • Social media for office work
Flying aeroplane
Rebranding of a legal startup - - image 5

Project stack

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