Rebranding of a legal startup - Opoznionysamolot.pl
Can a legal service have feelings?
A new view on compensation
Hand in hand with the business owners we created a new service in the market, developed customer service processes, automated and improved procedures. The company launched its service with an immediate MVP to the market, and the subsequent service development process was conducted and tested 'live'. Within a year, the company had recovered its first million for passengers and decided to move to the next stage of its development - to create a recognizable brand in the airline compensation market. We undertook a rebranding of the brand.
Legal service is about trust, but emotions should not be forgotten
Any legal service is based on the client's emotions, including their fears. Obtaining airline compensation is an emergency need, arising from the situation, and the decision to use the service is made under the influence of negative emotions. At the time of the incident, emotions run high and the passenger's motivation is at its highest.
This made us aware of two things. Firstly, we should be as accessible as possible to the customer, and secondly, rather than being another law firm, we should show empathy to the customer from the outset - from the very first "hello" - and support them right through to the end.
What does it mean to be with your customer.... online? A new look at compensation
The opoznionysamolot.pl logo we created combines "waiting" and "late". So we have a symbol of a loading website, an airplane, and the face of a clock on which the pointer has already crossed midnight or noon. The choice of colors in the visual identity results from associations with the color palette of airlines recognized by passengers.
From the point of view of passengers, who receive between EUR 250 and 600 in compensation without a policy or contract, but only on the basis of the law in force, the brand is like Santa Claus, who brings them an unexpected gift and joy.
Typography
Brand colors
RGB: 255 / 236 / 53
RGB: 255 / 242 / 114
RGB: 255 / 242 / 154
RGB: 255 / 251 / 215
RGB: 74 / 84 / 91
RGB: 126 / 134 / 137
RGB: 178 / 182 / 183
RGB: 222 / 223 / 225
Website design
We have developed the concept of a new website, which we consistently developed with a web application for handling reports of injured passengers.
Applications
Working purely on commission, Opoznionysamolot.pl has recovered more than 7.6 mln PLN for its customers, who have never incurred either risk or cost. It currently has a presence throughout Poland and plans to expand into other markets with its new identity.
To summarize the work on identity, we have done:
- Context analysis
- Customer insight
- Brand positioning
- Visual identity of the brand
- Visual and verbal language of the brand
- UX Design and Web Design
- Inquiry forms
- Copywriting
- Social media
- Social media for office work
