Nielsen's heuristics

10 key principles described by Jakob Nielsen, a usability specialist, designed to improve the user experience when using the application or website. This is done by minimizing the complexity of the interactions that the user must have with our site. The idea of "Discount usability engineering" is a cheap and relatively simple method, and additionally allows to obtain results quickly. Their general formula can be used, for example, to develop hypotheses to test in a given product. Using Nielsen's heuristics with appropriate SEO practices positively influences the conversion of a given website.