Technologies
Nielsen's heuristics
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10 key principles described by Jakob Nielsen, a usability specialist, designed to improve the user experience when using an application or website. This is done by minimizing the complexity of the interactions that the user must have with our site. The idea of "Discount usability engineering" is a cheap and relatively simple method, allowing for quick obtaining of results. For example, their general formula can be used to develop hypotheses to test a given product. Using Nielsen's heuristics with appropriate SEO practices positively influences the conversion of a given website.