We are analyzing the offer. We took a list of clients' trainings and filtered it from the user's needs point of view.
Trainings are divided into categories:
Translation into the interface:
We select four basic user stories for customers who visit the training store: the basic scenario "I want to buy", the alternative scenario "I am looking for a specific training", "I came by accident" and "I am looking at the offer, but I am not looking for anything specific". We write down each user story to user flows and determine what the content of the website and its map should be.
The search for training is on the way to work or home. Sometimes during a meal, boring lecture or meeting. We are sure that the share of mobile users will be significant. At the same time, we cannot imagine designing differently than starting from a smartphone (mobile-first).