Curandus - a startup focused on patient comfort management

Curandus is a startup that supports pharmaceutical companies in recruiting patients and managing their comfort during clinical trials. Our task was to design a brand for a new company that is entering the market in Boston.

Visual Identity

The challenge we faced was to design visual identity to create the visual language of the brand. In this language, Curandus can talk about any area of its business.

Visual language

Curandus tailors its services to the needs of customers. It draws on 20 years of experience with the capital group to which they belongs. At the same time, it has the spirit and attitude of an enterprise that is just looking for its own business model.

Visual language - image 1
Visual language - image 2
Visual language - image 3

External communication

Curandus combines many its years of experience in the medical industry with a technological approach.

External communication - image

Elements of the identification system

We've prepared several suggestions for developing an identification system depending on what Curandus wants to communicate.

Elements of the identification system - image 1
Elements of the identification system - image 2
Elements of the identification system - image 3
Elements of the identification system - image 4
Elements of the identification system - image 5
Branding for Boston-based startup focused on patient comfort management - image 2
Branding for Boston-based startup focused on patient comfort management - image 3

Traditional media

Traditional media - image 1
Traditional media - image 2

Cup

Every businessperson in Boston will receive a special Curandus mug as a gift - in either a Boston Celtics and Red Sox version.

Cup - image

Pens and lanyards

Pens and lanyards - image
Branding for Boston-based startup focused on patient comfort management - image 4

Project stack

Team