The initial name "Star Express" did not reflect the company's activities and were hindering its growth. We decided that the new names should be short and preferably two-syllable. It was also important to consider the possibility of registering a domain with the .com extension as well as local domains.
The idea for the name "We Agree" and its final form "Weegree" allowed us to build not only a clear identification of the brand, but also a specific language. The company's slogan became: "Providing specialists - this is our specialty. We agree”.