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Process

Discovery Phase

Business Analysis
Business Model
Proto persona
Processes Mapping
Trend Analysis
Competitive Analysis
Benchmarking
Customer Needs Research

Strategy Phase

Customer Segmentation
Persona
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Value Proposition Canvas
Customer Journey
Service Blueprint
Consumer Insights
User Journey

Concept & Validation

Concept
User Story
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Wireflows
Interface Architecture
Wireframing
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Digital Product Concept
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Usability Tests
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