Curandus - a startup focused on patient comfort management
Curandus is a startup that supports pharmaceutical companies in recruiting patients and managing their comfort during clinical trials. Our task was to design a brand for a new company that is entering the market in Boston.
Visual Identity
The challenge we faced was to design a visual identity that creates a visual brand language. In this language, Curandus can talk about any area of its business.
Visual language
Curandus tailors its services to the needs of customers. It draws on 20 years of experience with the capital group to which they belong. At the same time, it has the spirit and attitude of an enterprise that is just looking for its own business model.
External communication
Curandus combines years of experience in the medical industry with a technological approach.
Elements of the identity system
We've prepared several suggestions for developing an identity system, depending on what Curandus wants to communicate.
Traditional media
Cup
Every businessperson in Boston will receive a special Curandus mug as a gift - in either a Boston Celtics or Red Sox version.
Pens and lanyards
